MANILA, Philippines — In the aftermath of the pandemic, many businesses have struggled to regain their footing. In response, Gibu Agency is proud to announce the launch of WAAAVE by Gibu, a new initiative designed to support startups and MSMEs. WAAAVE aims to provide the creative, strategic, and mentorship support needed for these businesses to grow and make a lasting impact on the market.
Why WAAAVE? A Commitment to Empower MSMEs
Despite the challenges posed by the pandemic, Micro, Small, and Medium Enterprises (MSMEs) continue to play a crucial role in the Philippine economy. However, many of these businesses struggle with scaling, market penetration, and building strong brands. Recognizing this, Gibu Agency sees immense potential in these startups and is committed to helping them navigate these challenges.
“We created WAAAVE because we see so many startups with incredible potential that are missing the strategic guidance and creative support needed to reach their full growth potential,” said Wil Calingacion, Co-Founder of Gibu Agency. “Many MSMEs are still finding their footing post-pandemic, and we believe in supporting them not just with marketing, but with building their entire brand and business. We want to be partners in their growth, providing mentorship, collaboration, and a clear path to success.”
First Recipients: Reverie Fragrances & SKP
The first two recipients of the WAAAVE by Gibu program are Reverie Fragrances and SKP.
Reverie Fragrances is a promising startup offering personalized, high-quality fragrances. Their vision of delivering unique and tailored experiences aligns with Gibu’s mission of nurturing brands that resonate with consumers. Through WAAAVE, Reverie Fragrances will receive a customized service package designed to help them grow from a startup into a strong, recognizable brand. This package includes creative strategy, brand alignment, and data-driven marketing to drive meaningful connections with their target audience.
SKP, a brand committed to empowering individuals to live their best selves, is also joining the WAAAVE program. SKP offers a modern guide for those seeking alignment, empowerment, and control, achieved through guided movement, meaningful coaching, and a supportive community. The brand’s essence is captured in its mantra: “Skip the ordinary. Skip ahead. Skip to the better you.” SKP aims to help individuals move with intention, grow with clarity, and transform their lives by embracing simplicity and purpose. Through WAAAVE, SKP will receive tailored brand-building services to strengthen its mission and expand its reach, helping even more people achieve their best selves.
A Sustainable Partnership Between Startups and Young Professionals
One of the driving principles behind WAAAVE is to create opportunities for young professionals and students to gain real-world experience. Gibu Agency is passionate about fostering the next generation of creative talent by giving them hands-on exposure to building brands from the ground up.
“Our vision for WAAAVE is twofold,” Calingacion continues. “We want to provide our young professionals with first-hand experience in building a brand. It’s about learning not only in the classroom but being part and seeing projects come to life in real time. WAAAVE allows for meaningful collaboration between emerging businesses and talented professionals, guided by industry experts.”
By offering this platform, Gibu Agency creates a mutually beneficial environment where both startups and young professionals can grow and succeed together.
How WAAVE Supports Startups and SMEs
WAAVE is more than just a program — it’s an extension of Gibu’s broader commitment to community-driven growth. In partnership with Gibu University, the program provides students with a hands-on, practical approach to learning while offering startups the expertise they need to build sustainable brands.
“WAAAVE is built for the long-term,” explains Calingacion. “As long as there are students eager to apply their knowledge in real-world settings and startups that want to improve their brands, we will continue to create opportunities for both to grow and thrive together.”
Through WAAAVE, startups will gain access to strategic brand alignment, creative development, and marketing support, while students and young professionals will gain valuable experience working on live projects.
About Gibu Agency
Gibu Agency is a Full-Stack Integrated Agency that combines creativity, strategy, and performance. Serving mid- to large-scale businesses in lifestyle, wellness, retail, hospitality, and technology sectors, Gibu Agency helps brands align with clarity, purpose, and measurable growth.
Gibu’s services include:
- Gibu Creatives – Full-stack creative production and performance marketing
- Gibu Publicat – PR, social storytelling, and influencer collaborations
- Gibu UI/UX – Human-centered digital experience design
- Gibu Digital – Data-driven marketing and automation
- Gibu University – Mentorship and training for aspiring creative professionals
With the launch of WAAAVE, Gibu continues its commitment to fostering sustainable growth for both startups and young professionals in the Philippines.
Why WAAAVE Matters Now
SMEs account for more than 99% of businesses in the Philippines, yet many struggle with solid branding, market positioning, and strategic direction due to budget constraints. WAAAVE bridges this gap by providing startups with:
- Strategic brand alignment
- Professional creative development
- Launch and growth mentorship
- Access to a network of collaborators and industry experts
“WAAAVE is more than just a program — it’s an invitation,” Calingacion added. “An invitation for founders to step into their clarity, strengthen their brand identity, and move forward with purpose. We’re here to help turn their ideas into momentum.”
Applications for the First Cohort Are Now Open
Startups and SMEs eager to scale with purpose and creativity are invited to apply for the first cohort of WAAAVE by Gibu. Selected participants will receive personalized service packages, mentorship sessions, and community access tailored to their unique growth stages.
For more information or to apply, please contact us at: hello@gibu.agency
As Gibu Agency continues to empower early-stage brands, WAAAVE is a dynamic ecosystem designed to foster meaningful partnerships between startups, professionals, and industry experts. Together, we can build brands that thrive, contribute to the economy, and create lasting value.
WAAAVE by Gibu – Turning Ideas into Movement.
2. Fact Sheet: WAAAVE by Gibu
Overview of WAAAVE by Gibu
- Date Launched: October 24, 2025
- Program Name: WAAAVE by Gibu
- Target Audience: Startups and MSMEs (Micro, Small, and Medium Enterprises) in the Philippines
- Program Goal: To provide creative, strategic, and mentorship support to help startups scale their brands effectively and sustainably.
- WAAAVE stands for:
W – Weave
Turn your purposeful threads into a coherent brand story.
We start with your story. We help you weave purpose and creativity into a coherent narrative that resonates with your audience.
A – Align
Clarify your vision, values, and creative direction.
Your vision, values, and creative direction need to be in harmony. We guide you in aligning them to build a unified, strong foundation for growth.
A – Amplify
Get your story heard via data-driven creativity and strategic media.
Let your voice be heard! Through strategic execution and data-driven creativity, we amplify your brand’s reach and impact.
V – Value
Build authentic value for your audience, team, and business.
Build genuine value that resonates with your audience, fosters trust, and drives consistent growth.
E – Empower
Transform initial ideas into successful milestones and milestones into movements.
- Key Features:
- Tailored service packages for startups and MSMEs
- Mentorship from industry experts
- Hands-on learning experience for junior professionals from Gibu University
- A collaboration between Gibu Agency and Gibu University
- Access to a network of mentors, collaborators, and professionals
Key Program Benefits:
- Strategic Brand Alignment: Helping businesses craft clear brand stories and market positions.
- Creative Development: Providing professional creative services to help startups build strong visual and digital identities.
- Launch and Growth Mentorship: Offering guidance and insight from industry leaders on growing a startup from the ground up.
- Collaborative Network: Connecting startups to other businesses, professionals, and creators to foster community-driven growth.
First Recipients of WAAAVE:
- Reverie Fragrances: A startup perfumery store offering personalized, high-quality fragrances. WAAAVE will help them grow with creative strategy and brand alignment.
- SKP: The modern guide for individuals seeking empowerment, intentional growth, and alignment. SKP focuses on helping people move with clarity and live their best lives. WAAAVE will support SKP in further aligning its mission with its business growth, strengthening its brand identity and market presence.
Quotes:
- Wil Calingacion, Co-Founder of Gibu Agency:
“We see so many startups with incredible potential but lack the strategic guidance and creative support to reach their full growth potential. WAAAVE is designed to empower them, offering the right services and mentorship to help them thrive.”
About Gibu Agency:
Gibu Agency is a Full-Stack Integrated Agency that combines strategy, creativity, and performance to help brands grow meaningfully. With its sub-brands like Gibu Creatives, Gibu Publicat, and Gibu UI/UX, Gibu provides a complete range of services to elevate brands, connect with audiences, and drive measurable business growth.
