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HomeBUSINESSPrimuse Group Launches Crescendo Division with Swan Lake Premier in Kuala Lumpur

Primuse Group Launches Crescendo Division with Swan Lake Premier in Kuala Lumpur

Primuse Group, a major player in the music industry, announces the launch of Crescendo, its dedicated classical division, emphasizing its commitment to delivering exceptional musical experiences in Asia. In collaboration with Shiraz Projects & MyTicket Asia, Crescendo’s inaugural show features the iconic ballet “Swan Lake” by the St. Petersburg National Ballet Theatre, in Kuala Lumpur on 22 May 2024. The event promises a unique experience with a focus on tradition and excellence. Tickets go on sale in mid-January 2024 on

Malaysia, 15 December 2023Primuse Group, a leading force in the music industry, proudly introduces Crescendo, its dedicated division for high-level classical concerts. This move underscores Primuse’s commitment to delivering captivating musical experiences across Asia. 

Crescendo, Primuse’s dedicated classical division, aims to share the allure of classical and contemporary music throughout Asia. Meticulously curating experiences that encompass ballet, orchestral concerts, and modern compositions, Crescendo showcases its unwavering commitment to impeccable execution. 

Swan Lake’s Magic with St. Petersburg National Ballet Theatre’s Debut

Crescendo, in collaboration with Shiraz Projects and MyTickets Asia, is excited to announce its inaugural show featuring the iconic ballet masterpiece, “Swan Lake” in 2 acts and 4 scenes, with the St. Petersburg National Ballet Theatre in Kuala Lumpur on 22 May 2024. This cultural event promises a unique experience, setting it apart from traditional ballet performances. 

Renowned for over 5,000 concerts worldwide, the St. Petersburg National Ballet Theatre, led by former Mariinsky Theatre soloists, brings Swan Lake’s excellence to the Plenary Hall, KLCC. The troupe has proudly participated in 17 international ballet festivals, further solidifying its global standing in the world of ballet. The troupe of the theatre boasts graduates from the renowned Vaganova Ballet Academy. Comprising both corps de ballet and soloists, these artists have honed their skills at one of the oldest ballet schools globally, the Vaganova Ballet Academy, founded in 1738. This historical institution has contributed significantly to the theatre’s legacy, ensuring a level of excellence and tradition in every performance. 

Seating plan

Exclusive Note for Malaysia

In Malaysia, four years ago, a ballet of similar quality—full classical ballet with soloists, corps de ballet, decorations, and costumes—graced the stage. While many recent productions lack historical choreography, our concert honors tradition and showcases the highest degree of excellence. 

Prepare yourself to sign up for the waitlist and secure your tickets in the middle of January 2024 at or, don’t miss the chance to attend this high-quality ballet production! 

About Shiraz Projects 

Shiraz Projects, Malaysia’s premier event organizer with over 12 years of expertise, is known for its originality and customer service excellence. From intimate gatherings to grand events, our dedicated team weaves creativity and innovation into every detail. We specialize in managing world-class projects, ensuring a memorable experience while delivering exceptional return on investment. As your partners in bringing visions to life, Shiraz Projects goes beyond event organizing to create unforgettable experiences for organizers and attendees alike. 

About MyTicket Asia 

We are delighted to collaborate with MyTicket Asia as the exclusive ticketing platform for the upcoming Swan Lake show presented by Crescendo, Primuse Group’s dedicated classical division. Secure your tickets through MyTicket Asia for a seamless experience in accessing this exceptional cultural event, brought to you by a partnership committed to delivering quality entertainment.

Please find the press kit here.

This press release has also been published on VRITIMES

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